easyJet & easyJet Holidays, Group PPC Manager
Chloe is a search Marketer with a strong understanding of paid search marketing by working in the digital space in both agency and client side. Currently now managing all PPC activity for easyJet and easyJet across 10+ markets, leading an award winning team of 4 to achieve world-class PPC strategic decisions. Chloe also works very closely with Girls in Marketing (an e-learning platform for young female marketers who aims to bridge the digital skills gap and equalise gender seniority in marketing) to develop PPC Trainings, PPC podcasts and PPC seminars. Her main job as the PPC Manager is to understand easyJet commercial objectives and trading conditions, using these to inform decision making ‚and translating these into Acquisition focused targets for all PPC activities.