Agenda 2023
09:40
Brand Spotlight Session: Insights from Kraft Heinz International
In this session, hear from Kraft Heinz International on how AI has impacted innovation and efficiency for the brand, and key takeaways from the process.
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10:00
Brand Spotlight Discussion: Maximising marketing efficiency - How to leverage AI effectively to power business processes and elevate creativity
Showcasing the benefits of integrating AI into your teams and processes, and how to use the technology to its fullest potential for maximum returns
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10:40
Presentation session: Unleashing potential: Utilising AI to drive business transformation and innovation
11:30
Brand Spotlight Fireside Chat Session: Insights from Nextdoor
In this session, hear how Nextdoor have integrated generative AI in their processes to aid with community engagement, content personalisation and future developments and processes.
11:50
Agency Creatives Panel: How AI is changing creativity in agencies and client campaign management
12:20
Presentation Session: Fame and Fortune - how to thrive in the new era of AI for marketing
Hear from 59A in this keynote session detailing how you should be framing the future and unlock the opportunities of AI for marketeers and agencies.
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14:00
Legal Spotlight: Marketers' biggest questions - Navigating the regulatory changes on the horizon
One of the biggest hurdles to adopting generative AI is the uncertainty marketers have about its legal position. This session will dive into and dissect the regulatory changes that affect generative AI and their impact on marketing. It will unpack what marketers really need to consider and answer the big questions they have.
14:20
Industry Spotlight Discussion: The Future of AI in Marketing
Understand the future capabilities of AI in Marketing, innovative new tools on the horizon, and what areas you should be prepared for in the coming months to stay competitive.
